Frequently asked questions
What is a Affiliate Marketing?
Affiliate marketing is, first and foremost, a marketing model. What makes it unique is its pay-on-performance compensation structure and its reliance on high-value relationships between multiple players, including:
Brands: Companies that sell a product or service.
Affiliate Partners: Individuals and companies that promote brands’ products and services.
Affiliate Technology Providers: Companies that provide technology that makes it possible for brands to track and measure the performance of their affiliate program as well as accurately and efficiently pay their partners.
Affiliate and Partner Marketing Agencies: Companies that oversee and manage the day-to-day operations and strategy of an affiliate program on behalf of brands, including partner relationships, partner recruiting, activation and optimization. (e.g. Acceleration Partners is a global affiliate and partner marketing agency).
Consumers: The audience that brands and their affiliate partners look to influence, be that to make a purchase, submit a lead form, sign up for a newsletter, test out a service, become a new customer, etc.
How do Affiliates get paid?
Affiliates are compensated when their promotional efforts generate a conversion (sale).
Compensation is a commission based on the percentage of a sale. Payments owed to affiliates are paid out via our Everflow.io platform.
What is a cookie?
In affiliate marketing, cookies are key to tracking the performance of affiliate partners and the actions they should be compensated on.
For example, if you visit an affiliate’s website – say a product review site – and you click on a link within their content, a cookie is placed on your computer or device. That cookie is used to remember the link or ad that you clicked on. Even if you leave that affiliate’s site and don’t make a purchase until a later date – even 30 days later – that affiliate can still get credit for the purchase and receive a commission.
Do affiliates have to disclose their relationship with a brand in their promotional efforts?
The Federal Trade Commission (FTC) requires a disclosure statement within any and all pages, blog/posts or social media posts where affiliate links are used in an endorsement or review, and where it is not clear that the link is a paid advertisement.
Affiliate’s disclosure statements should be clear and concise and state that they may be compensated if the user makes a purchase. E.g. “This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.”
For more information about FTC disclosure requirements, please review the FTC’s “
Dot Com Disclosures” Guidelines and the FTC’s Endorsement Guidelines.